Ulta is putting a hurting on Sephora. They are run better. Could it be because Ulta has a female CEO and Sephora is run by a dude?
What cosmetics and beauty company would be run by testosterone? It is mainly a female customer base. I get a free makeup brush once a year from Sephora. The same one every year, which I do not even use. Ulta showers me with hauls.
Both offer great customer service, but Ulta will come out on top.